29-10 t/m 30-10-’11: Karakterbieren festival

15 reacties op “29-10 t/m 30-10-’11: Karakterbieren festival”

1. kay

   Ik was van plan om te gaan. Maar niet nu http://www.poperingebierfestival.be/en/index.html Moeten vrouwen die bier lekken vinden geen kleren op het festival draaien? sexist advertising grr…

   16 oktober 2011 at 16:15   /   Beantwoorden  / 
2. ant

   What a horrible surprise to find this beer festival advertised here – at least if I remember blog postings here about women and beer, and how women actually like beer, and about the role advertising plays in how women see beer. And then this?!
   While the Dutch advertisement shows part of a man’s face drinking a beer and being praised for his taste for beer, the English/French one is the worst sexist advertising I have ever seen for a beer festival: a barely dressed woman making moves to undress even further and offering the visitor of the website a beer.
   How does a blog posting advertising this event without even making any note of such blatant sexism fit to any attempts to show that woman actually drink beer?

   16 oktober 2011 at 21:46   /   Beantwoorden  / 
   1. bAVkito

      Relax —what should the foto look like then? a man AND a woman drinking out of the same glass? I think the moustache has some character (although its nasty, hanging there in the foam, haha).

      16 oktober 2011 at 22:39   /   Beantwoorden  / 
      1. bAVkito

         Pity you cant read Dutch—anty—its a Belgian poster

         16 oktober 2011 at 22:41   /   Beantwoorden  / 
   2. Fiona de Lange

      Thanks Ant, Sometimes it is good that other people tell the story . So thanks you did. Maybe good to know that this blog is not just about women and beer.You can find that on http://www.bierenvrouw.nl.

      19 oktober 2011 at 11:26   /   Beantwoorden  / 
      1. kay

         Fiona, je hebt zeer waardevolle meningen over de rol van advertentie op de bier markt, en je promoveert dit festival. Ik zou daarom graag je mening over dit advertentie horen.

         20 oktober 2011 at 13:58   /   Beantwoorden  / 
         1. Fiona de Lange

            Zoals ik aangeef bevestig ik de mening van Ant. Jammer, triest en gemiste kans die poster. Zo hou je alleen maar snorren in de bierwereld…. Echter ik wil niet steeds in herhaling vallen want iedereen weet wel dat mijn haren er recht van overeind gaan staan. Degene die de poster heeft gemaakt moet zijn ogen openen, rondkijken en constateren dat de bierwereld geen snorrenwereld is. Ik sta overigens wel achter ieder festival. Dit is promotie van bier.

            20 oktober 2011 at 16:12   /   Beantwoorden  / 
            1. ant

               Dear Fiona, my comment – and as far as I see kay’s comment – is not about the bearded man on that dutch poster – it is about the half naked woman on the french/english version at http://www.poperingebierfestival.be/en/index.html

               20 oktober 2011 at 16:42   /  
            2. Fiona de Lange

               Oh my ….. I am sorry but didn’t read the posting well. This is terrible. Even strange that breweries like La Trappe are o.k. with this. I obviously looked at the dutch version.

               20 oktober 2011 at 16:54   /  
            3. Fiona de Lange

               I am awake now!!!!!!!!!!!!!! and still in shock!

               20 oktober 2011 at 16:56   /  
3. Jan

   Erg jammer inderdaad, die frans/engelstalige poster variant.

   18 oktober 2011 at 16:07   /   Beantwoorden  / 
   1. bAVkito

      Inderdaad erg jammer dat de bikini wat aan de grote kant is, haha

      20 oktober 2011 at 17:00   /   Beantwoorden  / 
      1. Fiona de Lange

         Bij deze is het Karakterbierenfestival omgedoopt tot Karakterloosbierenfestival

         20 oktober 2011 at 17:29   /   Beantwoorden  / 
         1. bAVkito

            …dan hadden we toch nog steeds die snor gezien

            21 oktober 2011 at 13:34   /   Beantwoorden  / 
4. ant

   Beste Fiona,
   I don’t think that all brewers are actually okay with this poster. I’m not even sure whether all of them have realized that the Dutch language version is different than the French/English one.

   I’ve contacted the brewers, and so far the replies range from “this is bizarre, and I will contact the organizers” to “we understand your concerns, but the poster fits with the target group of men of this festival” to “we are not responsible for this”.

   Maybe you want to follow this up as well?

   23 oktober 2011 at 14:52   /   Beantwoorden  /